Google told reporters today that the future of web search looks identical to Apple's Siri, admitting, "if we are going to build the search of the future, we will have to solve difficult technology issues like speech recognition and natural language."
In a presentation to the media, Google noted that it current services 100 billion queries per month. However, it noted that the future of search will be based on context, not on queries.
To achieve that, Google will need to follow the lead of Apple's Siri, which was designed to figure out the question users were posing, rather than simply finding potential answers to property formed questions.
After Apple introduced Siri as a feature on the iPhone 4S last fall, observers began to realize that if Apple fields users' questions directly, it can replace Google as the middleman for all sorts of information that Google currently monetizes with paid search results.
Apple's Siri also integrates in particular with services like Yelp and Wolfram Alpha, which provide information on local businesses and general knowledge in ways that cut Google out of the picture entirely.
Source: Apple Insider